Elias Mulugeta Hordofa  Co-founder, Senior Trainer and Consultant With over nine years as a journalist at BBC News in Kenya and Ethiopia, Elias Mulugeta Hordofa specializes in digital journalism, producing impactful stories in multiple languages, social media videos, and radio content. At the BBC, he managed social media platforms, crafted compelling articles, and created multimedia content that resonated with diverse audiences. While working with BBC Media Action in Ethiopia and the BBC World Service in Kenya, he actively engaged in training, coaching, and mentoring journalists, adding depth to his expertise in content creation, media training, and strategic audience engagement. Whether reinforcing best practices for social media journalism at the BBC or guiding young journalists in local Ethiopian media houses, Elias has always been deeply passionate about professional development and capacity-building.